Project Briefs

USONL PROJECT BRIEF

I know roughly what I need

Direct project brief.

You know roughly what you need. Tell us the business context and the result you want — not the technical solution.

Business first.

Enough context to understand what we are building.

Your name

Business email

Business / project name

What does the business or project do?

What should the landing achieve?

What do you sell or offer?

Who is it for?

What should a visitor do next?

What must someone understand in the first few seconds?

Practical details.

Information that must appear

Existing website or domain

Logo / brand status

Contact details to show

References or websites you like

Anything important we should know?

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Help me shape it

Guided project brief.

You do not need to know how the website should be structured. Answer in your own words. “I don't know” is a valid answer.

What are you trying to achieve?

Your name

Business email

Business / project name

Main goal

Tell us what you do in your own words

Tell us about the people.

Who normally needs what you offer?

Why might someone choose you?

What questions do customers usually ask before deciding?

What would you ideally like a visitor to do after seeing the page?

How should it feel?

What must people know before contacting you?

Overall feeling

Anything you definitely do not want?

Contact details to show

Anything else?

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Shape my brand

Simple brand direction.

This is about how the project should feel, not about designing a full brand system.

Brand context.

Your name

Business email

Project / business

What does it do?

Who should trust or buy from it?

How should it feel?

Visual boundaries.

Current logo status

Colours you like

Colours you want to avoid

Visual references you like

Anything that feels completely wrong for the project?

Should the identity stay flexible for future growth?

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Shape my visual direction

What people should see and feel.

You do not need to choose image sizes or design terminology. Tell us what people should see and feel.

What are the visuals for?

Your name

Business email

Project / business

Creating visuals for

What should people feel?

What do you already have?

Existing visual material

Are your existing photos good enough to use publicly?

What should definitely appear visually?Product, people, location, process, result, machinery, interface, service in action...

What should we avoid showing?

Choose the closest direction.

Visual direction

People on the page

Photography / supporting visuals

References you like

Anything you strongly dislike visually?

Asset handoff

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Find the right domain

Plain-language naming/domain brief.

Tell us about the business and the kind of name you want. We do the domain/naming research.

What needs a name?

Your name

Business email

Project / business

What needs a name?

In one or two sentences, what does it do?

Who are the customers?

Where and in what language?

Main market

Language

Words customers normally use for what you sell

How should the name feel?

Set the boundaries.

Should people understand what you do from the name?

Could the business expand beyond today's offer?

Any words or names we should avoid?

Names you like or dislike — and why

Is .com important?

Existing domains already considered

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Prepare my launch

Hosting, SSL, QA and email setup.

Never send your main hosting password here. We arrange secure access when launch time comes.

Your hosting situation.

Your name

Business email

Project / business

Hosting provider

Domain

Hosting status

Domain status

Access and launch details.

Preferred access method

Domain email to create

Is there an existing live website we must protect?

Preferred launch timing

Anything important before we make changes?

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Start Complete

Full project/domain/hosting route.

Complete is for customers who want the project, domain, hosting and launch organized as one clear path.

Start with the business.

Your name

Business email

Business / project name

What does it do?

Who is it for?

What should the website achieve?

Brand and domain.

Brand status

How should it feel?

Domain situation

Is .com important?

Words, ideas or names to avoid

Hosting and practical details.

Hosting situation

Preferred domain email

What should visitors do next?

Contact details to show

Anything else we should know?

I agree that USONL may use this information to evaluate, define and respond to this project, subject to the Privacy Notice.

USONL PROJECT BRIEF

Review my preview

Structured revision after your private preview.

Tell us the part you want help with.

I know roughly what I need

Help me shape it

Shape my brand

Shape my visual direction

Find the right domain

Prepare my launch

Solve the whole setup

Review my preview

I know roughly what I need

Business first.

What should the landing achieve?

Practical details.

Help me shape it

What are you trying to achieve?

Tell us about the people.

How should it feel?

Shape my brand

Brand context.

Visual boundaries.

Shape my visual direction

What are the visuals for?

What do you already have?

Choose the closest direction.

Find the right domain

What needs a name?

Where and in what language?

Set the boundaries.

Prepare my launch

Your hosting situation.

Access and launch details.

Start Complete

Start with the business.

Brand and domain.

Hosting and practical details.

Review my preview

Identify the preview.

One revision round.